Simple thought out initiatives can really work wonders in creating to right level of awareness and attractiveness for your booth. Therefore some pre planning and out of the box thinking is sure to help.
Expositions or a showcase in a large fair or convention is a great way for businesses old and new to create awareness about their business. Not only do they offer a great way to introduce new products and services, they are great opportunities to engage with existing and potential new customers. Since people get hands on feel about what is on offer, the chances of converting them to clients are higher.
Though they are great avenues of marketing the window of opportunity you get at trade show displays Sydney or in other conventions are relatively small. Therefore the booth has to be created with the right material to attract passersby quickly. Therefore just having a canvas tent will definitely not do. The booth needs to create the right kind of WOW to grab attention of passersby. Therefore many organizations now opt for bespoke solutions to make their time at such spaces count. Here are some reasons how custom, made to order booths can help you and your business. Flexibility: this is the best part about custom solutions; it gives you total control of how the booth will look from the shape, seating arrangements, design even colours and graphic elements used. Therefore it is up to you as the marketing person of the organization to really align the solution you require with the objectives and brand identity of the business. Therefore having a good idea of what you hope to achieve is mandatory. Eg: is it for a product launch? Is it to engage with existing customers? Different sizes: bespoke stands offer their customers to have a booth that fits their size.
Some providers such as custom exhibition stands, offer smaller easy to transport type of booths as well. These are wonderful for small businesses and they are portable and easy to setup with relatively little manpower. Though they may be small they still come with custom graphic solutions to create that wow factor. Another option is the modular booths that are fit for larger spaces. Since the large booth comes in different compartments, they are easy to adjust depending on the shape and size you require. The modular design gives great opportunity to create exiting new spaces. These are also great especially if the requirement is to change the look and feel for subsequent shows. Visual impact: the custom design option is really important for organisations when they want to stand out. Having the same booth as everyone else will really not create much of impact; therefore the custom solution really helps organisations to really create a unique visual impact with the use of lighting and even graphics.